Gene Therapy Mechanism of Action (MOA) Illustration
Industry: Biotechnology / Metabolic therapeutics
Purpose: Diabetes conference presentation
Tools: Adobe Illustrator
Year: 2024
Project Description
For their presentation at an upcoming global diabetes conference, the client needed a clear schematic medical illustration accurately depicting the process of AAV9 vector delivery, therapeutic transgene transduction, transcription, translation and release of GLP-1. They wanted the image to be consistent with their branding colors and style.
Our Solution
Our medical illustrator created a rough draft based on the client’s sketch, her own knowledge of the material as well as additional research. We worked collaboratively with the client to refine the image, remove distractions and clarify forms and steps. We applied brand colors to the foreground action and kept the background monochromatic to minimize distraction and enable the viewer to focus on the key information.
Results & Impact
The illustration helped to provide clarity in the company’s presentation, aiding in the effective communication of the therapy’s innovative approach.